This program is for high-achieving business owners looking to grow their business by increasing their visibility, their speaking platforms, and reaching a larger audience.
This program will:
- Set you up with the STAGE BOOKING SYSTEM (Software) for you to speak on stages consistently
- Get your message in front of event planners and platform hosts (Social Media Lives, Summits, Webinars, Podcasts, etc) in a consistent way
- Create your SPEAKER ASSETS:
- Speaker Sheet
- Speaker topics
- Video Reel
- The speaker section on your site
- Update your social media with your speaking identity
- DONE FOR YOU
- TEMPLATES/SCRIPT & COACHING:
- We will coach you in negotiating payment and securing speaking engagements. We DO NOT take a cut from your speaking fees.
WHO IS THIS PROGRAM FOR?:
- Business Owners with:
- Website
- Social Media Presence
- A lead magnet and lead capture system
- Yearly Revenue of $100+k or more than 2 years in business
- Having worked with clients before and having in place:
- A solid following in social media (at least one platform) is preferred
- One team member (part-time/ contractor) who will do the work day in and day out (We will coach them)
- No need for extensive speaking (that is why you want to work with us, to get you out there)
HOW DO WE ACCOMPLISH THIS WORK?
- PHASE I - SET UP (Month 1)
- 1:1 Strategy Session with Dolores, the client, and their team to set up the Visibility Strategy
- Set up your STAGE BOOKING SYSTEM APP
- Create Your Visibility Strategy
- Identify your target audience and your preferred speaking market including geography (where in the world):
- Review Speaker Material needed to pitch properly (speaker kit, landing page, pitch video, etc).
- We will provide guidelines and coaching to uplevel any of the speaker’s assets. We will NOT create video reels or speaker landing pages.
- We will Update or create a Speaker Kit.
- Create the research and application tools and train the client and their team
- Research and application strategy - review the confirmation process, booking process, and negotiation process
- Work with the client and their team to customize the reach-out scripts
- PHASE II & Ongoing
- 1 Monthly 30-minute call with Dolores
- Monthly Group call
- Strategies to negotiate paid, sponsored, and speak to sell stages
- FULL SOP on stage placement
FAQ:
How long does it take to get on a stage?
- PODCASTS: Once your team connects with a podcast host you should see a response within 30 days or less
- LIVE EVENTS (Small): For small live events you will get responses within 30 - 60 days
- INDUSTRY CONFERENCES/ PAID SPEAKING: Typically once you apply, they would make their decisions within 60 or 90 days from the closing application date and the event typically takes place 60+ days after that.
What conversion rate can I expect?
- PODCASTS: 60 - 70% of podcasts your team reaches out to will select you as a guest
- SMALL LIVE EVENTS: We see 30 - 40% success for small live events.
- LIVE INDUSTRY CONFERENCES/ PAID SPEAKING: We see 20% success.
- This can vary significantly between industries, clients, and topics but on average we see 20% success rate. If you reach out to 10 platforms each month you will get 2 bookings.