For experts ready to put their message in print

Turn what you know into a book people can't put down.

A done-for-you lead generation book, in your voice, in your hands.

What would it do for your business if you had a book to sell or give away at your next networking event or speaking engagement? What happens when someone holds your book, falls in love with your thinking, and reaches out to work with you?

My first book, "18 Minutes of Impact: Move Your Audience to Action the TED Way," was the one tool that took my business to six figures. This is how you build yours.

What exactly is a lead generation book?

A book designed to attract your ideal clients. Brochures and business cards get tossed. Websites and social media get scrolled past. A book gets kept, and it keeps your name in the room long after the conversation ends.

What you'll walk away with

• – A published lead generation book, up to 50 pages
• – Your own Amazon seller account, set up and yours to control
• – A finished PDF version, ready to use as a free resource in exchange for contact information
• – A physical copy of your book in your hands

How we get you there

• – 25 hours one on one with one of our writers, through video interviews and questionnaires
• – We co-create and edit the content together, in true lead-generation-book format
• – Two front and back cover concepts, plus up to two rounds of revisions
• – Set up with an online printing and distribution company, so you can sell on Amazon anytime

You're ready for this if

• – You've been in business at least 6 months and worked with clients
• – You're aiming for six figures and need people to hear about you
• – You're starting to speak publicly and want something your audience can take home
• – You're ready to turn up the volume

Common questions

I don't have anything written, just a general idea. Is that enough?
That's exactly where we start. You get 25 hours with our team to brainstorm, outline, create, edit, or just talk it out.

I've never done this before. Is there a template?
Yes. It's modeled on our Write Your Talk program, built to engage your reader and invite them to explore working with you.

I'm not the best writer. Is that a problem?
Not at all. We use conversational recordings and writing prompts to organize your thoughts, then fine-tune the language together.

How does the cover work?
If you have brand colors or a logo, we build around them. If not, we brainstorm together, and many authors use their own photo on the back cover.

What if I'm still not sure what my book should say?
That's normal. Our job is to organize your thoughts into a book designed to be read, not to land on a bestseller list. When it's done, you're an author, with an Amazon link to prove it.

Clarity, in print

Twenty-five hours with our team. One book that keeps working for you long after the conversation ends.